Good content cannot rank if Google cannot crawl it, load it quickly or understand how your pages fit together. Technical SEO deals with that layer. It is often the least visible work and the most valuable, especially for larger sites, online shops and businesses that have been through several redesigns.
Common technical problems we fix
- Pages accidentally set to noindex or blocked in robots.txt.
- Duplicate URLs created by filters, tracking parameters or old CMS settings.
- Slow templates caused by oversized images, heavy plugins or render-blocking scripts.
- Broken internal links and redirect chains left over from previous sites.
- Missing or invalid structured data for products, events, recipes, FAQs and local business details.
- JavaScript-rendered content that Google sees as an empty page.
- Poor mobile layouts, which matter because Google indexes the mobile version first.
Site migrations
Moving to a new domain, platform or design is the single most common point where Suffolk businesses lose search traffic. We map every old URL to its new home, check redirects before launch, monitor indexing afterwards and catch problems in days rather than months. If a migration has already gone wrong, we can usually recover a large part of what was lost by tracing which pages disappeared and why.
How we work with your developer
We write tickets your developer or web agency can pick up directly, with the problem, the evidence and the expected fix. On WordPress, Shopify and most common platforms we can make many changes ourselves if you prefer. For bespoke builds we stay on the advisory side and test the changes once they are live.
Sectors where this matters most
Online retailers with large catalogues, logistics and freight firms around Felixstowe with multi-language or multi-region sites, technology businesses near Adastral Park running complex web apps, and holiday-let operators on the coast whose booking engines often create thousands of thin, duplicate pages. If that sounds like you, start with an SEO audit.
What a technical SEO engagement includes
- Baseline. A full crawl, Search Console indexing review, Core Web Vitals data and a list of templates (home, service, product, category, blog, location).
- Prioritised fix list. Issues ranked by impact, with the evidence and the expected fix.
- Implementation or developer tickets. We make changes on common platforms or write tickets for your developer.
- Testing. Every change is checked on a staging site where possible, then on the live site.
- Monitoring. Ongoing crawls and alerts for new errors, so problems introduced by later updates are caught early.
Timescales
Most technical fixes take effect as soon as Google recrawls the affected pages, which can be days for important pages and weeks for deeper ones. A typical clean-up project for a Suffolk business site runs over four to eight weeks. A site migration needs planning time beforehand, usually several weeks, and close monitoring for at least a month after launch.
What drives the cost
| Factor | Lower effort | Higher effort |
|---|---|---|
| Site size | Under 100 pages | Thousands of URLs, filters, archives |
| Platform | Standard WordPress or Shopify | Bespoke, headless or JavaScript-rendered |
| Who implements | We have CMS access | Changes go through an external developer queue |
| Languages and regions | One language | Several languages with hreflang |
| Migration | None | Domain or platform change |
Mistakes that cost Suffolk businesses traffic
- Launching a redesign without redirects. Old URLs that ranked for years return errors overnight.
- Leaving a staging site's "noindex" setting on after launch, which hides the whole site from Google.
- Installing plugins to solve every problem. Each one adds weight and can conflict with others.
- Ignoring mobile. Google uses the mobile version of a page for indexing, so content hidden or broken on mobile is effectively missing.
- Letting booking engines and filters create endless URLs, which wastes crawling on pages nobody needs.
How we measure technical SEO
- Pages indexed versus pages you want indexed, from Search Console.
- Crawl errors, redirect chains and broken links over time.
- Core Web Vitals pass rates on real-user data where available.
- Search impressions and clicks for the templates we worked on.
Quick check you can do today: search Google for site:yourdomain.co.uk. If the number of results is far higher or far lower than the number of real pages on your site, there is probably an indexing problem worth investigating.
Related services and reading
Technical SEO usually starts with an SEO audit and is often paired with e-commerce SEO for online shops or AI search optimisation, since AI crawlers have the same access needs. Logistics firms should read our guide to B2B SEO around Felixstowe, and see our Felixstowe page.
Frequently asked questions
Do I need technical SEO if my site is new?
A new site still benefits from a check before launch: correct indexing settings, sitemaps, redirects from any old site, structured data and page speed. Fixing these at the start is far cheaper than later.
Can you work with our existing web developer?
Yes. Most of our technical work is done alongside in-house developers or web agencies. We supply evidence and clear tickets, then test the result.
How do I know if a migration has gone wrong?
Common signs are a sharp drop in organic clicks in Search Console, many 404 errors, and old URLs still appearing in Google results. We can trace which pages were lost and recover most of them with correct redirects.
Does site speed really affect rankings?
It is one factor among many and rarely the deciding one, but slow pages lose visitors and enquiries. We treat speed as a user problem first and a ranking factor second.
Do you work with Shopify and WordPress?
Yes, along with WooCommerce, Squarespace, Wix, Webflow and many bespoke builds. Each platform has its own limitations and we work within them.